The broom market is more dynamic than it seems, with massive variety and innovations in design, construction, and features that influence consumer preferences. Over the past three years, the market has grown at an annual rate of 3.8%. Sales in 2024 exceeded 3.2 million dollars, with the market expecting to grow steadily into 2025 and beyond. As a business owner, selecting the right wholesale brooms can make or break your business. High-quality, durable brooms result in satisfied customers, repeat sales and increased profitability. Selecting brooms that align with market trends and consumer preferences is also crucial to a successful broom wholesale business.
Keep reading to learn about the practical aspects of purchasing wholesale brooms and how to make informed decisions that directly impact your bottom line.
How to Choose Wholesale Brooms Based on Their Applications
Choosing the right brooms for your business depends on your target market. Here’s a brief overview of the types of brooms you can select based on your target market and business goals.
1. Indoor Cleaning Brooms (0.4-3$/unit)
These brooms, priced between $0.4 and $3/unit, are ideal for residential use, such as households, offices, and small spaces. Handheld broom and dustpan sets are affordable options for price-conscious customers.
For convenience-conscious buyers, self-cleaning brooms with built-in teeth for easy debris removal, typically in the 2-4$/unit range, are a great choice.
2. Outdoor Windproof Cleaning Brooms (3.5-6$/unit)
Wind-proof proofs are slightly more expensive, ranging from 3.5-6$/unit. They are ideal if you plan to sell to customers for outdoor use in gardens, patios, and streets. Such brooms have a wind-proof design that prevents debris from flying away and is a good match if you’re selling in areas with harsh, windy weather conditions.
3. Commercial/Heavy-Duty Cleaning Brooms (1-4$/unit)
If you are selling to commercial customers for use in industrial areas, warehouses, or commercial kitchens , commercial squeegee brooms are a great match as they are durable and effective on wet or uneven surfaces. Prices can range from 1-4$/unit depending on the quality of the broom and the number of units you purchase.
4. Multi-Purpose Brooms (3-5$/unit)
Multi-functional brooms combine sweeping, dusting, and storage solutions, making them perfect for customers who require a versatile cleaning solution. These are generally the most expensive type of broom and prices can range from 3-4$, depending on the features and your order quantity.
When selecting brooms, keep your broom profit margin in mind. Innovative, multi-functional and premium products have higher perceived-value in customers’ eyes, allowing you to maintain a higher profit margin.
Factors to Consider When Choosing a Wholesale Broom Supplier
When buying wholesale brooms, having a dependable broom supplier is as important as the product itself. Selecting a broom wholesaler that delivers on time, offers flexibility, and a robust after-sales service gives you the peace of mind to focus on growing your business.
Here are the factors to evaluate:
Are the Brooms High Quality?
High-quality brooms help you build a strong reputation with customers, leading to positive word-of-mouth (WOM) and increased sales. One of the most common customer complaints about brooms is bristle loss. To address this, prioritize brooms with firmly attached bristles that are resistant to shedding. Strongly secured bristles not only ensure a longer product life but also reduce returns and improve customer satisfaction.
When selecting manufacturers, look for those that use advanced machinery to install the bristles. For example, Jesun employs high-efficiency Belgian bristle planting machines, which ensure multiple layers of bristles are securely attached and resistant to shedding.
In addition to bristle durability, choose products made with high-quality materials like EVA and durable plastics, as these offer greater longevity. Lastly, consider adding value through features such as windproof mechanisms or self-cleaning bristles, which can appeal to specific customer segments and enhance product appeal.
How Do Cost and Value Compare Across Broom Suppliers?
Compare costs across broom wholesalers—not just unit prices but also hidden costs such as shipping and logistics costs, which can vary based on the broom wholesaler’s location. For example, sourcing locally might save on freight but could come with higher per-unit costs than importing from overseas broom suppliers. But buying from overseas could cost you extra customs duties and tariffs, adding 10-40% to the total cost. Jesun offers DDP services, which means the broom wholesaler assumes all costs and risks related to delivering the goods to your location, covering all shipping, customs clearance, import duties, and taxes. Also, factor in storage costs for holding your inventory—holding costs can average 20–30% of inventory value annually. Jesun also offers dropshipping services to customers in the USA and Indonesian markets, to minimize storage costs.
What Are the Broom Supplier’s MOQ (Minimum Order Quantity) and Flexibility?
A smaller broom MOQ allows you to test the market demand with lower risk. That’s why Jesun offers a low MOQ of just 100, for in-stock products. Also, ensure the broom supplier can scale your orders up and down based on seasonal demand.
What Customization Services Does the Broom Supplier Offer?
Customization can help set your brand apart in the market by creating a distinct identity and differentiating your offerings from competitors. With high customer satisfaction, you’ll build a loyal base of repeat buyers who won’t turn to competitors. Ensure the supplier lets you customize not only the color, packaging, size, material, and logo of your wholesale brooms, but also the entire design and concept from start to finish.
What Are the Delivery and Lead Times?
What is the broom supplier’s lead time? Typical lead times are 15-30 days, depending on the order size and whether it’s a standard product or customized. Check the broom wholesaler’s history of delivering products on time.
How Transparent Is the Broom Wholesaler About Their Practices?
You want to partner with broom suppliers open to your inquiries about their manufacturing practices, machines and materials used, and certifications.
Are the Broom Supplier’s Certifications Up to Par?
Verify that the broom wholesaler is certified. Certifications like ISO 9001 are a third-party endorsement of a supplier’s practices. They prove that the supplier adheres strongly to industry standards and quality management practices, thus reducing the risk of defects. Additionally, certified suppliers often operate more efficiently, leading to cost savings, better service, and fewer issues with returns or delays.
Look for certifications beyond the basics, such as BSCI (robust quality management), ISO 14001 (effective environmental management) and OHSAS 18001 (occupational health and safety), because they demonstrate that the supplier operates responsibly and respects labor rights, environmental impact, and occupational health. By partnering with such suppliers, you improve your business’s reputation and demonstrate that your business is also committed to social responsibility and environmental stewardship.
Jesun goes beyond the basics, boasting all the above certifications as well as the GRS (Global Recycle Standard) and ROHS (Restriction of Hazardous Substances) certifications. This ensures our smart manufacturing processes are safe for both the environment and workers.
What Level of Customer Support Does the Broom Supplier Provide?
After-sales support is vital—it protects your investment and ensures that product quality issues are timely resolved, thereby minimizing financial losses. Look for suppliers who provide warranties, replacement policies, or guarantees for defective products, which indicate their commitment to customer satisfaction. Partnering with a supplier with strong after-sales service not only helps you keep your investment safe, but also strengthens your business relationship.
Tips to Successfully Purchase Wholesale Brooms in Bulk
Understand Your Market Deeply
First, it’s essential to understand your customers so you can select the right products that align with their needs. Are you serving residential or commercial markets? For example, squeegee brooms and heavy-duty brooms are ideal for commercial areas with high footfall. After shortlisting a few categories, request samples to check for quality, durability, and ease of use. Once you’ve finalized your product, order a small MOQ to test the market.
Work with a Broom Supplier Who Provide Business Support
If you are ordering wholesale brooms for the first time, tackling a new market, or unsure what to order, reach out to broom suppliers for advice. Pay attention to the broom wholesaler’s behavior throughout the process, as it will reflect your business relationship with them in the long run.
Plan for Shipping, Storage and Distribution
Decide between FOB (Free on Board), where you manage shipping costs, and DDP (Delivered Duty Paid), where the broom wholesaler handles everything. The DDP option helps streamline international shipping logistics so you don’t have to worry about taxes, customs, tariffs, or unexpected costs.
Confirm production and delivery lead times in advance with the broom wholesaler to avoid stockouts, which can harm your business. For example, manufacturing customized products may take 2-4 weeks, while shipping may take an additional 1-3 weeks.
Negotiate Wholesale Broom Prices
A price difference of just $0.05 on 100 brooms can save you $50. Suppliers offer discounts on recurring bulk broom orders, so negotiate discounts for large orders. Stay alert for broom wholesaler promotions—most broom wholesalers offer discounts during off-seasons and to clear out old stock.
Go for Customized Products
Last but not least, customized products let you establish your brand in the market and create a loyal, repeat customer base. Before settling on a supplier, discuss customization options such as branded handles, specific colors, or unique features like ergonomic grips or reinforced bristles. Ensure the supplier can accommodate your order size and customization requests, while maintaining high quality.
Summing It Up
Investing in a long-term relationship with a quality wholesale broom supplier is key to enhancing profitability and customer satisfaction. A strong relationship with a broom wholesaler can make reordering items a breeze, ensuring you always receive high-quality products on time. Ready to elevate your business? Contact Jesun today for a customized quote and discover how Jesun can meet your wholesale broom needs!
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