Private Label Market Overview
The global cleaning products market, including private label cleaning products, is undergoing rapid transformation and growth. According to the latest market research data, the market is projected to grow from $126.64 billion in 2024 to $178.3 billion by 2028, maintaining a compound annual growth rate of 8.9%. Within this rapidly evolving market, private label products have emerged as a significant force with steadily increasing market share.
The growth of private label cleaning supplies is driven by multiple factors. Over the years, significant improvements in product quality and growing consumer trust have positioned these products as reliable choices in the cleaning category. Retailers are increasingly prioritizing their private brands, investing in innovation and quality enhancement to strengthen their competitive edge. External factors, such as inflation and efforts to localize supply chains, are further accelerating the shift toward these cost-effective alternatives. Additionally, the rise of e-commerce and growing demand for sustainable solutions are opening new opportunities for private label products.
Brand owners face several key challenges in developing private label products:
- Inconsistent product quality affecting brand reputation
- High minimum order quantities increasing inventory pressure
- Insufficient innovation leading to product homogenization
- Increased supply chain risks affecting delivery reliability
Meanwhile, new market opportunities in the cleaning supplies industry are emerging:
- Growing consumer demand for high value-for-money products
- Increased cleaning awareness driving market expansion
- Smart cleaning solutions and eco-friendly products becoming industry trends
- Rapid e-commerce development creating new opportunities
Key Manufacturing Partner Selection Criteria
When selecting a private label cleaning products manufacturer, brand owners should evaluate the following key dimensions:
- R&D and Innovation Capabilities
- Quality Control Systems
- Supply Chain Stability
- Cost-Benefit Balance
- Service Response Capability
These critical factors directly influence the success of private label projects. Brand owners need to conduct comprehensive evaluations based on their specific circumstances to select the most suitable cleaning products manufacturer. In the following sections, we will detail how JESUN provides comprehensive support across these key dimensions.
JESUN’s Core Advantages
Innovation Leadership
As a leading cleaning supplies manufacturer, JESUN maintains industry-leading innovation with a professional R&D team of 156 members. The company has accumulated over 400 patents, including 10 invention patents and more than 50 international patents, demonstrating strong technological innovation capabilities. The IDEA Bronze Award received in 2017 further validates our innovative design expertise in cleaning products. JESUN consistently focuses on innovative design, developing differentiated solutions for various scenarios and functional requirements, providing customers with unique competitive advantages.
Quality Excellence
Since its establishment in 1986, JESUN has grown from a local cleaning products supplier to a global manufacturer with a robust supply chain network through 38 years of expertise in the cleaning industry. The company operates eight independent factories in China and established an overseas production base in Cambodia in 2021, achieving global manufacturing coverage. Through vertical supply chain integration, JESUN maintains comprehensive processing capabilities for steel, aluminum, plastics, and other materials, ensuring stable raw material supply and effectively reducing supply chain risks.
Supply Chain Reliability
Since its establishment in 1986, JESUN has built a robust supply chain network through 38 years of expertise in cleaning products manufacturing. The company operates eight independent factories in China and established an overseas production base in Cambodia in 2021, achieving global manufacturing coverage. JESUN’s mop wholesale division ensures consistent supply for bulk orders, meeting the demands of large-scale retailers. Through vertical supply chain integration, JESUN maintains comprehensive processing capabilities for steel, aluminum, plastics, and other materials, ensuring stable raw material supply and effectively reducing supply chain risks.
Cost-Benefit Optimization
JESUN’s impressive scale of cleaning products production is supported by over 300 injection molding machines. Through vertical supply chain integration, the company has effectively reduced intermediate costs while continuously improving production efficiency through smart manufacturing technologies. This combination of scale and smart manufacturing enables JESUN to offer cost-competitive product solutions to customers.
Professional Service System
JESUN maintains a customer-centric approach, providing comprehensive professional support services for private label partners. From market intelligence analysis and customized product solutions to ongoing technical support, the company has established a complete service response mechanism. Adhering to the core principles of quality, service, and sustainability, JESUN is committed to building long-term partnerships with customers and enhancing their brand value. This professional service philosophy and rapid response capability have made JESUN a trusted long-term partner for many brand owners.
Eco-Innovation Excellence
At JESUN, we are your dedicated partner for private label eco-friendly cleaning products. Our smart manufacturing practices deliver sustainable solutions that create a low-carbon footprint for your brand. We care deeply about environmental protection and understand that today’s private label brands share the same values. That’s why our cleaning products deliver effective results without compromising our planet’s future. Through continuous investment in sustainable formula development, we ensure our solutions meet rigorous cleaning requirements while minimizing environmental impact.
Comprehensive Cleaning Tools Portfolio
JESUN has built a complete ecosystem encompassing eight core categories: Mops, Brooms, Brushes, Sweepers, Squeegees, Pet Cleaning Products, Dusters, and Vacuums. This comprehensive cleaning supplies layout ensures JESUN can meet diverse needs from daily household to professional cleaning requirements. The inclusion of specialized categories like pet cleaning products demonstrates our deep focus on specific market segments. The completeness of our product line not only provides brand owners with one-stop sourcing convenience but also enhances the competitiveness of our overall solutions through synergies between different categories.
In product development strategy, JESUN emphasizes continuous innovation and upgrades, combining traditional cleaning supplies with modern technology to develop smart products and multi-functional combinations. Through differentiated product positioning and multi-tier market coverage, JESUN meets the needs of various customer segments. This comprehensive and precise cleaning products portfolio has established JESUN’s unique competitive advantage in the private label manufacturing field, providing brand owners with rich product choices and customization options, effectively supporting their market expansion strategies across different segments.
Creating the Future of Cleaning Solutions Together
With 38 years of professional cleaning products manufacturing experience and innovative R&D capabilities, JESUN invites you to engage in deep collaboration. We offer not only one-stop services from design and development to manufacturing but also focus on building long-term strategic partnerships. Leveraging our complete eight-category product line and flexible production system, we can quickly respond to your diverse needs and provide market-competitive cleaning solutions.
Based on our deep understanding of the cleaning supplies industry and forward-looking grasp of future trends, we look forward to exploring market opportunities with you, jointly developing new products, and creating differentiated competitive advantages. JESUN will fully leverage its core strengths in R&D innovation, quality control, and supply chain integration to help you address market challenges, seize growth opportunities, and create win-win situations in the global cleaning products market. If you’re seeking a reliable private label manufacturing partner, we welcome you to contact us to discuss potential collaboration opportunities.
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